● soldi · internal research · for abdullah, abdul & zak to decide · numbers are targets, not commitments
soldi
Market → research
Monetizing the data
Fair Home Cash collects motivated-seller leads. Here's every proven way the leaders turn that data into revenue, the full menu of levers for us — and the calls only you three can make. Grounded in our June 4 competitive-intel.
What the leaders do
How the proven players monetize lead data
The models we studied — and what each one charges.
Player
Model
Pricing
Notable
PropertyLeads
Pay-per-lead auction (the model we clone)
$30 nat'l / $75 state / $125 county · $1,500 deposit
SEO-only, ~$5M ARR with 13 people. Launched live transfer (warm call to top bidder) Mar 2026.
iSpeedToLead
AI-scored multi-source marketplace
per-lead + app
AI "DealPredictor" grade + call summaries, 750 leads/day, 40k members, mobile app.
MotivatedLeads
Vetted leads, multi-channel
$300+/lead or $2,500/mo retainer
"We invest ourselves too" credibility angle.
Carrot
DIY — sell the site, not the lead
$69/mo SaaS
Self-reports 30%+ of top "motivated seller" rankings.
PropStream / DealMachine
Sell the data, not leads
$99/mo
Skip-tracing, comps, 160M-property DB. Investors build their own pipeline.
Our menu
The Soldi monetization levers
Everything we could turn on. The first four are the buyer ladder (live in the Market preview); the rest are add-ons to decide.
Exclusive pay-per-lead
$200–250
One buyer, one lead. The core unit. Priced by A–F grade.
Live · core
Non-exclusive / shared
$100–150
Same lead sold to 3–5 buyers at a lower price. More revenue per lead, lower bar to entry.
Decide
Standing Orders
recurring
Auto-buy matching leads, first-in-line, volume discount (up to 25%). The recurring-revenue engine.
Live · hero
Territory
$/mo
Own a county — every qualified lead before it hits the floor. Scarcity tier, limited seats.
iSpeedToLead's edge — AI A–F grade, call summary, call script as a premium data product. (Pulled from the Market UI per Zak — kept here as a monetization option.)
Decide
Live transfer
premium/lead
Seller form → instant warm phone call to the top bidder. PropertyLeads' 2026 launch, "first in industry" — we should plan for it.
Decide
Platform fee
~10%
Let other lead-gen sites sell on Soldi, take a cut. Two-sided marketplace — the real long-game.
Future
Data / enrichment
$/mo
Skip-tracing, comps, property data (the PropStream model) sold alongside leads.
Future
DIY site builder
$69/mo
Sell the lead-gen site (the Carrot model) — natural fit for the Velli agency arm.
Future
Affiliate / referral
rev-share
Coaches + creators bring both supply and demand. (See the Partners & Affiliate preview.)
Live
Sell to PropertyLeads now
flat CPL
Sign FHC up as a PropertyLeads Seller today — a guaranteed external buyer + instant revenue while Soldi's buy-side fills.
Available now
Our wedge
Where the incumbents are weak
Our openings, straight from the competitive teardown.
Their weakness
Soldi's edge
$1,500 deposit barrier
$500 deposit — half theirs, built-in advantage
Store-credit refunds only
Real cash refunds
$125 county bids price out small investors
$50–75 county tier
SEO-only — ~6 months to rank a market
Paid Meta/Google/TikTok — live in days
Blind bidding (rumored price inflation)
Transparent live bids on the Floor
No tools beyond leads
Mini-CRM + 3-second AI comp runner included
The why
Unit economics
Why any of this is worth doing.
Ad cost $20–30/lead→Resale $100–250/lead→Margin $70–220/lead
At scale: 1,000 buyers × 1 lead/day × $5 platform fee = $5K/day · 10,000 buyers = $50K/day — the Abdullah vision.
Your call
Decisions for Abdullah, Abdul & Zak
The few choices that set the whole model.
Exclusivity model — exclusive-only (cleaner, premium), or add a non-exclusive tier (3–5× the revenue per lead, lower price)?
The buyer ladder + numbers — confirm the three tiers (pay-per-lead / Standing Order / Territory), the $500 deposit, and the volume-discount steps (15% / 25%).
AI grade + call summary, and live transfer — ship them as premium products, or hold? Zak pulled the AI summary from the buyer UI; the question is whether it's a paid feature at all.
Platform fee / 3rd-party sellers — open Soldi to other lead-gen sites now, or after our own supply is proven?
Interim revenue — sell FHC's first leads to PropertyLeads (guaranteed buyer) while Soldi's buy-side fills, or route everything to Abdul at cost?